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AI in advertising research
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Class Actions: research investigating the British public’s perceptions and understanding of mass litigation
69% unaware that third parties can bring mass litigation without potential beneficiaries’ consent
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Boom or Bust? A surprising way to look at backlash
Could brands harness 'polarisation' to lead a category? Could brands be provocative on purpose and set off 'controlled' PR explosions? Join Ipsos & Creative Equals on the 6 November for an exclusive workshop tackling this issue.
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Marketing Week's Festival of Marketing
Not long until Festival of Marketing 2025! This year, it’s all about empowering marketers to become a driving force behind business growth. Join Ipsos as we take over the Delivering for Customers stage.
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Public responds positively to NHS 10 Year Plan measures, but with some scepticism about its impact
New Ipsos polling in the UK suggests Britons are responding positively to the recently unveiled NHS 10 Year Plan, with public more likely to say will make things better for patients (35%) than worse (9%).
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Short-Form Social Misfits
The next creative shift that will drive advertising effects in TikTok, Instagram Reels and YouTube Shorts
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Conflicting Global Perceptions around AI present Mixed Signals for Brands
In an atmosphere of both worry and wonder surrounding the use of AI, trust issues abound. Our 30-country report reveals regional differences in the level of excitement about advances in artificial intelligence, confidence in responsible use, and expectations of future impacts.
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Ipsos poll finds widespread support for key workplace DEI initiatives, but men are more likely than women to say DEI has gone ‘too far’
There is widespread support among British public for key workplace DEI initiatives, including flexible working (71%), gender pay gap reporting (65%), and inclusivity training (64%). However, men (43%) are significantly more likely than women (29%) to believe DEI initiatives in general have gone ‘too far’ in UK workplaces.
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Why Including Women in UK Policy Making about Violence Against Women and Girls is Key to Accelerate Action in 2025
How government and police can earn back the confidence of women who’ve lost faith in their ability to tackle VAWG.