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Boom or Bust? A surprising way to look at backlash
Could brands harness 'polarisation' to lead a category? Could brands be provocative on purpose and set off 'controlled' PR explosions? Join Ipsos & Creative Equals on the 6 November for an exclusive workshop tackling this issue.
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Financial Strategies for Later Life
This article advocates for understanding the financial landscape influencing Perennials beyond their oversimplified portrayal as a homogeneous group.
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Uniformed Youth Fund evaluation
Ipsos, in partnership with Dartington Service Design Lab, recently completed an evaluation of the Uniformed Youth Fund (UYF) for the Department for Culture, Media and Sport (DCMS).
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Young Britons trust social media as a news source despite misinformation fears
New research from Ipsos, in partnership with JOE media, suggests that social media is now the dominant source of information about current events for younger Britons aged 16-34.
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Few Britons swayed by celebrities taking political stances, Ipsos poll finds
Three in five Britons (60%) say they have not paid attention to a celebrity expressing their views in support of a political cause.
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Half of Britons rate the British education system as good, but lack of public funding seen as the biggest threat
In a break from the global trend, Britons now see the effects of social media and technology as the number one challenge facing young people (34%), ahead of mental health.
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Britons back Online Safety Act’s age checks, but are sceptical of effectiveness and unwilling to share ID
Seven in ten (69%) support age verification checks on platforms that may host harmful content. However, just 19% say they would be willing to submit proof of age for dating apps, lowering to 14% for pornography websites.
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Help Shape the Future of Youth Funding in the UK
Join Important Research from the Department for Culture, Media & Sport (DCMS)