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New Ipsos measurement contract as PAMCo advances collaboration with Barb
The new approach to data collection means PAMCo optimises their use of high-quality face-to-face interviews.
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The Race to Christmas
At Ipsos we're keeping an eye on which brands are "sleighing it" with their festive campaigns - are the likes of Kevin, Dawn and those Oven Gloves driving warmth for their brands and showing empathy to the Great British Public? And crucially, which of the ads, and innovations, are gaining the most attention and driving online buzz and website traffic?
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Online advertising experiences survey
A recent Ipsos survey, commissioned by the Department for Culture, Media, and Sport (DCMS) provides evidence on the online advertising experiences of internet users aged 18 and over, as well as children, through insights provided by their parents.
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Ipsos Veracity Index 2024
Professors, priests, the average person, and… estate agents the biggest winners from an upswing in public trust.
Politicians and Ministers remain stranded at the bottom of the Ipsos Veracity Index, despite rising public trust in a range of professions -
Misfits and the Machine: Why AI alone can’t crack creative effectiveness
In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.
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Ipsos Update - October 2024
Trends, News, Ageing … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Ipsos Update – August 2024
Sports, holidays, politics … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Satisfaction with NHS services has declined further, with fewer people agreeing the NHS is providing a good service nationally and locally
The public think most aspects of the NHS have got worse over the past year, with pressures on NHS staff, waiting times for routine services and the wellbeing of NHS staff remaining the top three aspects of the NHS that the public think have got worse.
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That’s a Nike ad?
Samira Brophy and Fernando Desouches, Director of New Macho, review Nike's new ad for The Drum and find two things to be missing: empathy and the brand.