The Race to Christmas
At Ipsos we're keeping an eye on which brands are "sleighing it" with their festive campaigns - are the likes of Kevin, Dawn and those Oven Gloves driving warmth for their brands and showing empathy to the Great British Public? And crucially, which of the ads, and innovations, are gaining the most attention and driving online buzz and website traffic?
The holiday campaigns from major brands are rolling out daily, with the likes of Sainsbury's, Lidl, M&S, and Aldi lighting up our TV screens with their festive ads.
This year, it's certainly a reunion of holiday favourites, as Kevin the carrot makes his grand return for the ninth year, and Dawn French is back for her fourth festive fling. We're also see a new festive trend brewing with multi-part campaigns! John Lewis has unveiled a Christmas trilogy, meanwhile Waitrose is keeping us on our toes with their 'Sweet Suspicion' story, dropping in captivating segments.
But, which brand is 'sleighing' the competition with their festive campaigns and product innovations? Who's generating the most online buzz, traffic and social mentions, and ultimately winning over the nation through empathy, nostalgia and feel good factor?
Here's a sneak peak of how the major supermarkets and retailers are performing for ad recognition...
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