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Ipsos Update – May 2024
Earth, plastics, politics … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Exploring a TikTok influencer strategy? Here are five keys to success.
Influencer marketing has earned a place in the hearts of marketers—and with good reason. However, there is wide variance in impact.
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Airports and the Power of Advertising
What mindset are flyers in at the airport? How much of a role does shopping or advertising play in the air travel experience? Ipsos has carried out an international research project on behalf of JCDecaux to investigate the profile of air passengers, their experience with the airport environment, and their perception of airport advertising.
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Why Nostalgia Is So 'Fetch' Right Now
In volume 3 of the Ipsos and Effie Dynamic Effectiveness series, we explore why nostalgia is a powerful tool and the ways in which brands can use it effectively.
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Dynamic Effectiveness: Ipsos & Effie UK
The series combines evidence on society, trends, and advertising effectiveness from Ipsos research with Effie’s marketing effectiveness database to help marketers build better campaigns.
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Nationwide: Reaping the rewards of demonstrating empathy
Recent research conducted by Ipsos across numerous categories brought to light the importance of Expectations, Context, and Empathy in driving brand choice.
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Dare to be a TikTok MISFIT: How KitKat shaped a cultural moment and championed Brand Success
In early 2023, KitKat Japan unveiled its noteworthy KitKat YOKUBARI DOUBLE ad on TikTok. Masterfully adhering to social media codes while injecting a burst of creative brilliance resulted in an authentic Misfits story.
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Four Ways Demand Spaces Can Ignite Brand Growth
Hear our experts demonstrate Demand Space from Ipsos, our approach that combines people, needs, and context into one segmentation for a more wholesome understanding of your consumers.
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NHS 75: How behavioural science can unlock the potential of digital health
Earlier this month the NHS marked 75 years, and it got us thinking about the potential value digital health interventions could offer to the NHS in future, and how behavioural insights can encourage their uptake.
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Doing Well by Doing Good: Resilience, Risk and the Reputation Value of ESG
ESG creates opportunity, in particular, it helps to drive innovation. Its ‘sustainability lens’ forces businesses to think critically about the long-term value they create, and to identify new trends, business opportunities and partnerships. More broadly, ESG is an increasingly powerful tool to strengthen corporate reputations.