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Starmer remains ahead of Farage in head-to-head of who would make best PM, but majority of Britons unsure what he stands for
In a head-to-head with Nigel Farage, Keir Starmer continues to lead on who the British public think would make a better Prime Minister (32% Starmer vs 26% Farage) – although his lead is down compared to March (Starmer +11) and 35% say neither would make a good PM / it would make no difference. However, just over half (53%) say that it is not clear what Starmer stands for. In contrast, almost two-thirds of Britons (64%) say it is clear what Nigel Farage stands for.
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The NHS at a crossroads: Measuring how the 10-Year Plan will deliver on patient needs
At the heart of the 10 Year Plan the Government is aiming to achieve a triple shift - moving care from hospitals into the community, continuing the move from analogue to digital, and more of a focus on prevention rather than sickness.
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Ignite Growth with Collective Innovation
Ipsos, one of the world’s leading market research companies, announces today the launch of Collective Innovation, an end-to-end offer designed to help businesses accelerate their innovation development with higher success rates.
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Community as a Superpower: Why Refugees Seek Belonging
Our Managing Director, Public Affairs Trinh Tu reflects on why refugees seek belonging using the findings of this year's World Refugee Day survey.
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8 in 10 Britons expect tax rises post-Spending Review despite support for individual announcements
Following the Spending Review, Labour has seen a small increase in public trust to manage the economy and continue to be most trusted to improve public services. However, 45% of Britons say the Spending Review left them more concerned about Britain's economy, with nearly 8 in 10 expecting tax hikes within the next year.
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Conflicting Global Perceptions around AI present Mixed Signals for Brands
In an atmosphere of both worry and wonder surrounding the use of AI, trust issues abound. Our 30-country report reveals regional differences in the level of excitement about advances in artificial intelligence, confidence in responsible use, and expectations of future impacts.
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Navigating Through Turbulence
The golden rule of reputation? It’s never built in isolation—context is everything, and it’s more turbulent than ever.
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Behaviours and views on recycling, waste and plastics pollution in England
Trends to recycle more and reduce waste and plastic pollution are on the rise amongst consumers.
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Half of Britons think Britain should prioritise closer trade relationship with the EU, even if it means increasing trade barriers with the US
Half (51%) of Britons now think that Britain should prioritise building a closer trade relationship with the EU, even if it means increasing barriers to trade with the United States – up from 42% in March.
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The public want climate action - are the government doing enough?
There is clear evidence that the public expect the Government to act and to do more to mitigate climate change – this applies to adaptation as much as it does to transitioning to net zero.