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Ipsos Global Trends 2021: Aftershocks and continuity
The Ipsos Global Trends Study 2021 reveals a world where public attitudes and values have changed less than might be expected under pressure from the pandemic.
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Ipsos and Kantar appointed to deliver total media audience measurement solution in the Netherlands
Dutch media industry selects Ipsos and Kantar to build the world’s first integrated audience measurement solution to deliver TV, digital, published media and radio currencies in a single dataset.
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Lockdown TV: Staying close to your audience
This article explores the key findings from our Lockdown TV study with Thinkbox to demonstrate the importance of staying close to your audience in order to deliver on their needs.
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What does social distancing behaviour tell us about our needs?
What can social distancing behaviour tell us about fundamental human needs? And how can brands best adapt their offer to meet them?
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Ipsos iris: An online publisher pack
From January 2021, Ipsos iris will be the official source for online audience measurement and ad campaign verification in the UK endorsed by UKOM. To help online publishers understand any compliance requirements associated with the tagging element of this important research study, Ipsos has produced an Online Publisher framework Pack.
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Majority think Government communications on Coronavirus are clear, but fall from peak after original lockdown
Our latest survey finds weakening cross party consensus on pandemic communications drives change.
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How to adapt your VoC programme during COVID-19
Continuing to engage with customers during COVID-19 is a strategic imperative. However, proceeding ‘as normal’ is neither empathetic nor likely to understand the full picture of changing customer experiences. Here we discuss how your brand must react to the functional and emotional needs of your customers.
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Representing Race: It's not so black and white
This is the latest instalment of a series examining the relevance of key pillars of popular culture, from our dedicated team of qualitative media, technology, and cultural experts.
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Ipsos named as UKOM research supplier from 2021
Online audience measurement body UKOM (UK Online Measurement Ltd.) has appointed Ipsos as the new supplier of the UK industry standard for online audience measurement from January 2021.
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Women and remain voters are the most compassionate Britons
A new report based on an Ipsos survey has found that 60% of people think Britain has become less caring in the last 10 years, while only 8% of people believe Britain has become more caring.