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Marginal Moments: Can Generative AI help us better understand the general election?
Marginal Moments was an AI R&D project, using AI personas to explore how election promises are engaging the public. We followed five AI generated voters throughout the election campaign, introducing them to a wide spectrum of national and local election materials, to understand how the speeches and pledges made by Parties impact their voting intention.
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Manifesto Championship
Which announcements ranked best across eight policy areas? Our Championship tested 56 of the key policies announced in party manifestos with the public. Using a message testing approach called Ipsos DUEL, each participant was shown a random selection of 16 policy pledges in their own mini-tournament, knocking out the worst performing to select an overall winner.
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Majority of Britons want political parties to take a strong approach to climate change – but it is unlikely to sway 2019 non-voters
New polling from Ipsos has revealed that while most Britons remain concerned about climate change, the intensity of concern has fallen since 2022 .
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Overwhelming majority of Britons support setting legally binding targets to reduce the amount of sewage spilled in waterways
More than 8 in 10 Britons (83%) support setting legally binding targets to reduce the amount of sewage spilled in waterways according to an Ipsos poll for the Financial Times.
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Public Affairs International Women's Day Project Showcase
Public Affairs mark International Women's Day with 6 interviews on 6 key projects that have a gender element.
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Think global, act local – as COP28 progresses, preparations are underway for the next assessment of UK climate risks
COP28 is in full swing and even before the discussions and negotiations began, Ipsos polling data revealed that only 1% of the British public think that the global symposium will result in positive action.
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Nationwide: Reaping the rewards of demonstrating empathy
Recent research conducted by Ipsos across numerous categories brought to light the importance of Expectations, Context, and Empathy in driving brand choice.
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The future of energy and climate adaptation
The UK’s climate is undergoing significant changes. Our future will be affected by unprecedented climate events with far-reaching consequences for our economy and society, and the public services that assist us. But climate change is likely to have different impacts on different communities. The challenge lies in adapting to these changes in an equitable and just manner. Public services play a crucial role in this process by working to adapt to the impacts of climate change and ensuring the necessary measures are taken to address the specific needs of each community.
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Seven in ten Britons think the country is not doing enough to meet its infrastructure needs, prioritising water supply and renewables for investment
People continue to recognise infrastructure’s ‘double dividend’ but see substantial room for improvement according to the latest Ipsos Global Infrastructure Index.
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Half of Scots expect positive energy security impacts from new North Sea oil and gas drilling licences
Scottish public support for improving the energy efficiency of homes and businesses and investing in renewables is higher than it is in Great Britain as a whole, according to new Ipsos polling in Scotland.