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Britain sees double digit drop in those who feel individual action on climate change is needed, as world passes 1.5˚c temperature increase
Britain has seen a 12 ppt decrease in the percentage of people who feel that individual action on climate change is needed. This trend has been replicated across the 32 countries surveyed, with particularly sharp declines in G7 countries.
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Price trumps planet? Britons want sustainable products, but on a budget
While concerns about the environmental and social impacts of purchasing decisions are rising, price remains the most important factor for British consumers, with 93% rating it as very/somewhat important.
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5 Years of Keir: A briefing to mark the 5th anniversary of Keir Starmer becoming leader of the Labour party
To mark the 5th anniversary of Keir Starmer becoming leader of the Labour party (4 April 2025), Ipsos UK has compiled our data on his personal approval ratings, as well as key indicators on his government’s performance.
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Public prioritises cutting energy bills and NHS waiting times, but lacks confidence in Labour's ability to deliver
Public wants Labour to prioritise cutting energy bills and NHS waiting times out of a range of targets and milestones - but people are negative about progress so far.
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International Women's Day: Spotlight Projects in Public Affairs
To celebrate International Women's Day across Public Affairs, we wanted to explore various policy areas and projects completed over the past year and put spotlight on how they are able to contribute towards this year's theme of 'Accelerating Action'.
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British public opinion about the conflict in Ukraine, three years on
2 in 3 or more continue to be concerned about the impact of the Russian invasion of Ukraine on Ukrainian civilians, the UK economy and UK national security.
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Trust or bust: Realising the UK's AI ambitions
There is one essential factor that must underpin all the UK government's efforts in order for the UK to succeed in its AI ambitions: trust.
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Public continue to doubt that Labour is doing a good job at delivering on missions; are pessimistic about improvement by next General Election
Across all five missions, more people continue to believe the Labour government is doing a bad job than a good job.
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Half of Britons feel more concerned about the situation in Ukraine following Trump victory
A new Ipsos poll reveals that the British public remains deeply concerned about the ongoing war in Ukraine.
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More than one in two feel their country needs to do more on its infrastructure needs
The 2024 Global Infrastructure Report from Ipsos and the Global Infrastructure Investor Association (GIIA).