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Price trumps planet? Britons want sustainable products, but on a budget
While concerns about the environmental and social impacts of purchasing decisions are rising, price remains the most important factor for British consumers, with 93% rating it as very/somewhat important.
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The proportion of Britons saying there isn’t a “special relationship” with the US doubles in one year amidst concern over tariffs
Only three in ten (30%) Britons now agree there is a "special relationship" between the US and UK - a significant 17-point drop from previous year.
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Over 2 in 5 Britons think utility and broadband companies are raising prices to increase profits, ahead of "Awful April"
76% of Britons say they are spending more on their typical household grocery shop than last year – 36% of whom are finding this difficult to afford.
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FSA consumer survey, conducted by Ipsos, highlights risky kitchen behaviours
Since 2020, Ipsos has been running the FSA’s flagship consumer survey, Food and You 2. Research from the survey, published by the Food Standards Agency reveals some of the risky behaviours taking place in household kitchens across the country.
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Just one in seven say they feel better off since Labour came to power
Only 14% say they feel better off since Labour came to power, with four in ten (41%) saying they are worse off. A similar proportion (40%) have seen no change.
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British public opinion about the conflict in Ukraine, three years on
2 in 3 or more continue to be concerned about the impact of the Russian invasion of Ukraine on Ukrainian civilians, the UK economy and UK national security.
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64% of Britons satisfied with their housing situation – but 6 in 10 renters believe they will never be able to afford their own home
In Great Britain, 64% of people are happy with their current housing situation. This is slightly higher than the global average of 61%.
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Three quarters of Britons describe economy as poor, 7 in 10 expect inflation to rise over the next year
Three quarters (75%) of Britons describe the current state of the British economy as "poor", seven in ten expect rate of inflation to rise over the next year. Half (48%) say Keir Starmer’s government is doing a bad job on the cost of living, but Labour retains a slight lead over the Conservatives as most trusted on the economy overall.
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Half of Britons feel more concerned about the situation in Ukraine following Trump victory
A new Ipsos poll reveals that the British public remains deeply concerned about the ongoing war in Ukraine.
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Over half of UK adults view racism in football as a problem
New polling from Ipsos explores perceptions of the most serious challenges facing professional football in Britain today.