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Labour remain ahead on key issues, but half or more lack confidence either party has a good long-term plan for Britain
The latest campaign tracker explores attitudes towards which party has the best policies on key issues.
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Labour strengthens position in Scotland as Ipsos poll shows a close race
Ipsos’ first Scotland poll for STV News since the General Election was called indicates a very close race between the SNP and Labour in Scotland
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Ipsos Pride Survey 2024: Gen Zers most likely to identify as LGBT+
Our new survey across 26 countries finds gender, generational and geographical divides on everything from same-sex marriage to brands supporting the community
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Ipsos analysis shows falling satisfaction with Rishi Sunak and Keir Starmer amongst ethnic minorities in Britain
A new study released by Ipsos explores voting intention and leader satisfaction ratings amongst ethnic minority and white Britons from 1996 to the second half of 2023.
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John Swinney preferred by SNP voters, but wider public more likely to say Kate Forbes would be best First Minister
When the Scottish public are asked how a list of possible contenders might perform as First Minister, John Swinney and Kate Forbes are neck and neck for the top spot in this new Ipsos Scotland poll.
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7 in 10 Britons hold unfavourable opinion of Donald Trump
20% are favourable towards current US President Joe Biden, with 43% unfavourable according to new Ipsos polling
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Racism and social media
An Ipsos survey looks at attitudes towards racism in society and on social media.
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Levelling the Playing Field: Building inclusive access to financial services for people from minority ethnic groups
New research from Fair4All Finance, conducted by Ipsos, finds people from minority ethnic groups experience discrimination and multiple barriers to accessing financial services in the UK.
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Ipsos analysis shows Conservative support amongst ethnic minorities has remained low since Rishi Sunak became Prime Minister
A new study from Ipsos in the UK explores voting intention and leader satisfaction ratings amongst ethnic minority and white Britons between 1996 and 2023.
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Public increasingly see politicians as stoking culture wars, study finds
The research findings, by the Policy Institute at King’s College London and Ipsos, reveal six in 10 people now agree politicians invent or exaggerate culture wars as a political tactic.