Labour remain ahead on key issues, but half or more lack confidence either party has a good long-term plan for Britain
Ipsos’ latest Campaign Tracker polling reveals that Britons continue to believe that the Labour party has the best policies to address the issues that concern them the most. The issues where the party has the largest lead over the Conservatives are the NHS (+22), reducing the cost of living (+11), and improving education and skills (+13). This remains relatively unchanged from the previous week. Despite a rise in the number of Conservative voters prioritising immigration following Nigel Farage’s late entrance into the race, the Labour party remains ahead on the issue overall by 9 points. 
As the parties launch their manifestos this week, 4 in 10 (41%) believe that Labour’s policies would lead to positive change. This is followed by the Green party (31%), the Liberal Democrats (28%), Reform UK (26%), and the Conservative party (20%).
Confidence in long-term plans
Despite the public believing that the Labour party has the best policies on a range of key issues, most say they are not confident that either the Conservatives or Labour have a good long-term plan for Britain. 51% believe the Labour party doesn’t have a good long-term plan, versus 67% for the Conservatives. 
Keiran Pedley, UK Director of Politics at Ipsos, says of the findings:
The Labour party will be heartened that they continue to maintain a clear lead when the public is asked which party has the best policies on key issues like the NHS and the cost of living. However, there is a notable lack of confidence in both the Conservatives and Labour regarding their long-term plans for Britain. Given that our recent polling shows that 45% of voters remain undecided, convincing voters that they have a clear long-term vision for the future of the country will be critical in both parties’ efforts to win over those who haven’t yet made up their minds.
Technical Note:
Ipsos interviewed a representative sample of 1,050 adults aged 18+ across Great Britain. Interviews were conducted by telephone between the 7-10 June 2024. Data are weighted to match the profile of the population. All polls are subject to a wide range of potential sources of error.
