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Ipsos Update – June 2023
Inflation, agriculture, eCommerce… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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What Worries the World? May 2023
Inflation has now been the top global concern in our What Worries the World survey for the last 14 months.
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SNP lead falls as Sarwar leads Yousaf in public satisfaction ratings
Support for the SNP has slipped by 10 percentage points over the past six months, according to the latest Scottish Political Monitor conducted by Ipsos for STV News.
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We need to talk about generations - Understanding generations
Marketing is overrun with stereotypes, hot takes and clichés. Some of the most enduring in the first two decades of this century centred on the post-1980 millennials, who were proclaimed as a new generation that would completely disrupt business.
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Ipsos Update – May 2023
Generations, corporate purpose, climate change… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Sustainability Matters: How to understand if your ESG efforts are impacting brand choice
Discover how ensuring products and services are ingrained with sustainable co-benefits can provide brands with a competitive advantage, brought to life with a case study from McDonald's.
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What Worries the World – April 2023
Inflation has now been the top global concern in our What Worries the World survey for the last 13 months.
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One in three Brits would be willing to pay more income tax to combat climate change, Ipsos global survey reveals
New global research by Ipsos carried out ahead of Earth Day reveals that one in three Brits (32%) would be willing to pay more income tax to combat climate change.
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What worries the world - March 2023
Inflation has now been the top global concern in our What Worries the World survey for the last 12 months.
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Immigration rises up Britons’ key concerns but economic worries still top the agenda
Economy and inflation remain the pre-eminent concerns facing the country according to the March 2023 Ipsos Issues Index survey of attitudes to issues concerning Britain.