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Creating a sense of presence: The power of virtual and augmented reality
Exploring the demand for more immersive experiences as we move into a more digital world.
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Reaching net zero – awareness and attitudes
7 in 10 Britons are aware of the term ‘net zero’ – but what actions do they support the UK Government taking to help the UK reach net zero?
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Ipsos Update – August 2021
Featured topics include obesity, sustainability, populism, youth skills and the Tokyo Olympics. We also take a closer look at the latest research from Russia and Africa.
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Addressing the Sustainability Say-Do Gap
How brands can lead the way to activate consumer behaviour change in sustainability.
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What's going on? Racial equality and financial access
Social inequality and financial access are intrinsically tied. In this article, Alpa Shah explains what financial service providers can do to level the playing field.
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A majority (57%) of Europeans expect to travel this summer
The British, Belgians and Americans lead the world in travel optimism with most of them seeing travel returning to normal in 2022 or 2023 according the latest Europ Assistance (EA) travel barometer.
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Has a solution to fixing the general insurance market been found?
We’ve been talking about it for years, but has a formula to transform the general insurance market so that customers stop getting penalised for their loyalty finally been found? Jamie Talmage looks at how the FCA’s recent policy decision on how insurers need to price their products next year might play out.
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Ofgem Consumer Survey 2020: Consumer Engagement with Energy
Ofgem has published its 6th annual tracking survey of Consumer Engagement with Energy, conducted between September and November 2020 by Ipsos.
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Flirtation or commitment: Assessing post-pandemic stickiness of product subscriptions
Product subscriptions have gained a new relevance during the pandemic,but will this behaviour stick in a post COVID-19 world?
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Ipsos and Kantar appointed to deliver total media audience measurement solution in the Netherlands
Dutch media industry selects Ipsos and Kantar to build the world’s first integrated audience measurement solution to deliver TV, digital, published media and radio currencies in a single dataset.