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Whose health is it anyway?
What roles do government, food manufacturers and retailers play in promoting healthy eating?Jonathan Weeks Ipsos Marketing discusses this in Brand Republic.
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What impact will national identity have on the outcome of the referendum?
Christopher McLean looks at the the role of national identity in the independence referendum
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Public consultations are vital but need to be seen in a proper context
Mark Diffley highlights the advantages and disadvantages of conducting public consultations.
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Achieving social media success
Despite people predicting the end of social media every time Facebook shares drop, social media is now stronger than ever, writes Ines Nadal, Research Manager, Ipsos ASI.
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Consumer First Panel for Ofgem - Wave 3
In 2007, Ofgem launched its Consumer First initiative to ensure that it properly understands a broad range of consumer perspectives when making policy decisions. As part of Consumer First, it commissions primary research/engagement with consumers, interrogates and learns from research conducted by other organisations and looks to measure the impact of its activities on all consumers.
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Big opportunities from small packets
Consumer goods companies should look to strategies used in emerging markets to weather the economic storms, writes Jon Weeks of Ipsos Marketing in Marketing.
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A Brilliant Year for Britishness
What does it mean to be British in 2012? Lauren Mattey, Andy McQuade and Jennifer Mallett of Ipsos Marketing ask the question in Brand Republic.
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Shiny, happy people
In her latest blog Tara Beard-Knowland, Director at Ipsos ASI discusses how Virgin Media has injected new life into the their 'super-fast broadband' campaign, signing the London 2012 double gold medallist, Mo Farah.
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Get over your hangover, there's another party coming to town
In her latest blog, Louise Brice, Director at Ipsos ASI discusses the Paralympics sponsorship campaigns, as well as looking back at our favourite Olympic moments, and how brands are using them to engage consumers.
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Will the Olympics cause lasting change in our political landscape?
What impact has the Olympic Games had on the UK's political landscape and should we expact major crown-jewels events to have an affect? Gideon Skinner discusses this in the New Statesman.