In her latest blog Tara Beard-Knowland, Director at Ipsos ASI discusses how Virgin Media has injected new life into the their 'super-fast broadband' campaign, signing the London 2012 double gold medallist, Mo Farah.
New polling data from Ipsos in the UK, conducted in partnership with BBC Women’s Hour between 28–30 October 2026, reveals deep public pessimism towards the nation's economic health in the immediate aftermath of Chancellor John Healey’s first Autumn Budget. While key interventions aimed at easing household expenses enjoy overwhelming public support, the wider package has done little to dispel entrenched anxiety about personal finances, public services, and the overarching direction of the British economy.
Ipsos has been brewing up some spine-chilling findings this Halloween, from the politician Britons find most frightening to which party leader they'd trust to host the ultimate monster mash.
