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Six in ten think withdrawal deal would be bad for the UK – but public can’t agree on what should happen next
The Ipsos December 2018 Political Monitor reveals most of the public believe withdrawing from the EU on the terms of the government’s deal will be bad for the UK.
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The facts may have changed on Brexit - but people’s minds have not
Reflecting the national vote in the 2016 referendum, voters in Bedford split almost the same way, with 51.8% voting to leave the EU. Two years on, we joined the BBC Radio 4 Today programme to ask local Bedford residents what they have to say on the matter now.
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What New Year's Resolutions should the tech sector make to repair its reputation?
Our research among Parliamentarians, business journalists, and other key stakeholders provides insight into the priorities of decision-makers for the tech sector in 2019.
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Concern about Brexit continues to climb and worry about crime rises to a seven-year high
The Ipsos Issues Index for November 2018 shows sixty-two per cent of Britons see the EU and Brexit as one of the biggest issues for Britain, while concern about crime has risen by ten points since last month.
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What the Nike campaign tells us about the risks & rewards of taking a stand
Nike's advertising campaign featuring Colin Kaepernick – a man described by the New York Times as “perhaps the most divisive American athlete of his generation” – is one of the most contentious examples of corporate activism in recent memory. What lessons can corporate communicators draw from the company speaking out on a ‘hot button’ issue, and how does this affect corporate reputation?
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How brands can align themselves with local sentiment
As consumer tastes shift towards local, artisanal goods, established corporate brands need to understand the appeal of such products, and how they can more closely align themselves with consumer values.
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Londoners say Brexit, crime and housing are the top issues facing the capital
London Councils 2018 Poll of Londoners
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Advertising execs rank below politicians as Britain’s least-trusted profession
According to the Ipsos Veracity Index 2018, advertising executives rank below politicians as Britain’s least-trusted profession.
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Ipsos Issues Index October 2018: Worry about Brexit and the EU continues to top Britons' concerns
Brexit continues to dominate the concerns of the British public. For the second month in a row close to six in ten have mentioned the European Union and Brexit as one of the biggest issues facing the country.
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Ipsos Research Highlights - October 2018
Welcome to our review of October. This month saw a further fall in confidence in Theresa May, more concern about Brexit (only 29% think we'll get a deal), and support for more public spending and tax cuts in the Budget.