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Painting the town red, white - and green?
Louise Brice discusses how leading brands are using outdoor advertising and painting the streets red, white & grey in a bid to cut through the noise.
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Twitter is on the move but Facebook still tops the tree
New research from Ipsos MediaCT's Tech Tracker shows that over 4 in 10 GB adults have used Facebook and YouTube in the past 3 months.
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Can you stop once you pop?
How much should brands help consumers manage their diets and calorie intake through their products, asks Jon Weeks of Ipsos Marketing in Marketing Magazine.
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Brought Down?
Tara Beard-Knowland of Ipsos ASI asks in Campaign whether GoCompare are doing the right thing in getting rid of Gio?
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We're (not) all going on a summer holiday...
Only half of us plan to take a holiday this summer, as we are more willing to sacrifice our summer break than a new phone or game: Claire Emes, Head of Trends & Insight in MediaWeek.
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Sssshhhhhh!!! It's the Secret Service!
Offer consumers something unknown and tap into a new market writes Joe Marshall, Senior Director, Ipsos Innoquest in Marketing magazine.
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Age is just a number?
As John Carroll of Ipsos MediaCT turns 40 this week, he considers what RAJAR tells us about what his fellow over-40-year-olds are listening to on the radio and the target market for the BBC.
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Nailing colours to the mast
Jon Weeks writes how beauty brands can look to social media to find the seeds of opportunity for NPD during the recession in Marketing magazine.
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iPhone still leads the way as Smartphone ownership continues to grow
As iPhone celebrates its 5th birthday, our latest Ipsos MediaCT Tech Tracker indicates it has led the way to 45% smartphone ownership amongst GB adults.
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Can viral make my media plan sick?
There are some strategies to employ and questions to consider if you think you've got content that can go viral, writes Tara Beard-Knowland, director, Ipsos ASI in Brand Republic.