iPhone still leads the way as Smartphone ownership continues to grow

New research from Ipsos MediaCT’s Tech Tracker shows that overall Smartphone ownership has risen to 45% among GB adults.

In terms of overall ownership, the iPhone (on the 5th anniversary of its launch) is the most popular choice, with 19% owning an iPhone, 15% owning an Android smartphone and 11% owning a BlackBerry.

iPhone ownership is highest amongst those aged 15 - 34 at 32%; 1 in 4 males aged 15 - 34 own an android smartphone and just under 1 in 4 females aged 15 - 34 own a BlackBerry.

Growth in this market continues to be strong, with ownership figures having nearly doubled over the past six months. However, the tablet market is yet to catch up with 1 in 10 of the adult population owning one.

The iPad is by far the most popular tablet amongst all demographics with 8% of us now having one. Ownership of any tablet is evenly spread across the gender/age divide but is highest amongst males under 35 at 13%.

• Interactive report
• Download Publication
• Tech Tracker archive

“It is really interesting to watch the development of ownership of these two types of device, particularly as there is now such a variety of screen sizes to suit all needs. Younger consumers are more comfortable consuming all types of media on a smaller screen. Nearly half of us own a smartphone and the iPhone is clearly the most popular, but it will be interesting to see take up Windows 8 now that consumers will be able to easily connect between Windows devices in the same way Apple’s iCloud has enabled Macs and iOS devices to work together. Whilst Google and Microsoft are currently known for software, it will be interesting to see if they are able to challenge the iPad now they are producing their own hardware too.”