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SNP lead falls as Sarwar leads Yousaf in public satisfaction ratings
Support for the SNP has slipped by 10 percentage points over the past six months, according to the latest Scottish Political Monitor conducted by Ipsos for STV News.
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We need to talk about generations - Understanding generations
Marketing is overrun with stereotypes, hot takes and clichés. Some of the most enduring in the first two decades of this century centred on the post-1980 millennials, who were proclaimed as a new generation that would completely disrupt business.
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Ipsos Update – May 2023
Generations, corporate purpose, climate change… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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3 key learnings on luxury and sustainability
Discover 3 key learnings from our latest luxury roundtable hosted by Ipsos' Channel Performance and Customer Experience experts
Energy and Environment Research
We support the transition to Net Zero, climate resilience, nature recovery and a circular economy through trusted research, insightful analysis and expert evaluation.
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Navigating Social Issues: When and how to speak out
Five pieces of actionable guidance for corporate communication leaders as they determine what to speak out on and how, with a focus on maximising opportunities and limiting risk.
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One in three Brits would be willing to pay more income tax to combat climate change, Ipsos global survey reveals
New global research by Ipsos carried out ahead of Earth Day reveals that one in three Brits (32%) would be willing to pay more income tax to combat climate change.
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Cautious public support for Scotland’s Deposit Return Scheme
A new poll by Ipsos in Scotland on the Deposit Return Scheme shows that half of people surveyed supported the scheme, while a third were opposed.
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Ipsos Update – April 2023
Sustainability, happiness, democracy… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.