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How do you tell someone their baby is ugly?
Client concepts are often overlooked but with a bit of care they can make all the difference, writes Jonathan Weeks on Brand Republic.
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Testing the Eatwell Week Resource
Testing of `eatwell week', a week-long menu of meals and snacks designed to demonstrate to consumers how to create a healthy balanced diet.
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Why managing your reputation is more vital than ever
Reputation is a company's most important intangible commercial asset. So how do companies go about communicating what they stand for? Keith Glasspoole and Helen Lamb write in Campaign magazine
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Nextradio gives a glimpse of the future
MediaCT Light Bites: Andy Haylett left the Nextradio conference with a real feeling of positivity and excitement at what the future holds for radio.
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A Brave New World for Britain's Banks
If Woolworths is allowed to fail, why not Barclays? asks Joe Marshall of Ipsos Marketing in the Wall Street Journal.
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The Road to Digital Success - Summer Series
What do we know today about what characterises the most effective digital advertising?
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Retain and Keep Up, or Lose
Chris O'Brien looks at how the ICB report may affect the future of retail banking in the UK.
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Europe's Business Elite want both digital and traditional media
Europe's most successful and influential business leaders are increasingly incorporating digital media into their lifestyles, though not at the expense of traditional means, according to the latest Business Elite Europe survey from Ipsos MediaCT.
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How banks can re-build trust through advertising
It is essential that promises made through banks' memorable advertising campaigns are followed up with action, says Jamie Robertson of Ipsos ASI.
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Why newspapers and magazines should survive the digital age
In our latest MediaCT Light Bites blog, John Carroll asks, in an industry where we are led to believe that print is dying and tablets are the saviour, why has print stood the test of time?