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How the Business Elite use digital
With almost a third of top executives using tablets such as iPads, the business elite remains ahead of the curve in their adoption of technology and media consumption habits.
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Economic Pessimism in the G8
Just one in ten Britons expect the economy in their local area to be stronger in six months time according to the latest Ipsos Global @dvisor survey conducted in 24 countries
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Value for Money
John Coll, Head of CPG and Retail & Shopper at Ipsos Marketing, discusses the concept of value for money for consumers.
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The Answer is 7,353, what is the Question?
Ipsos MediaCT Light Bites Blog: Dawn Collis asks where the 7.5m News of the World readers will have gone when the NRS reveals its latest report in November.
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When celebrity endorsements go wrong
With 27% of consumers saying they would consider ditching a product if the celebrity endorsing it misbehaves, we look at the potential damage to brands by scandalous celebs.
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Feeling the squeeze
Fewer than half of British adults (43%) say they have cash left over at the end of the month, according to a new poll for the Resolution Foundation by Ipsos.
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RAJAR Reaches Another Record High
RAJAR today released their Quarter 2 2011 radio listening results and, the good news is - it's more good news for radio.
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Time for finance to get `back to basics'?
Joe Marshall writes in Money Marketing that difficult market conditions will change how banks approach Believability and Uniqueness - two key measures in predicting success of new products.
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Britons still among the most negative in the world on economy
The latest Global @dvisor survey conducted in 24 countries shows that only around one in eight (13%) Britons rate their economy as "good".