Value for Money
John Coll, Head of CPG and Retail & Shopper at Ipsos Marketing, discusses the concept of value for money for consumers.
In our second paper of our Summer Thought Leadership Series, John Coll, Head of CPG and Retail & Shopper at Ipsos Marketing, looks at the factors consumers consider when deciding a product is good value for money, and examines consumers' emotional connections to brands.
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