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One-size definitely does not fit all
Brands need to understand the needs of consumers as individuals to beat the competition, writes Joe Marshall, Senior Director, Ipsos Marketing in Marketing magazine.
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Nostalgic for Summer
Tara Beard-Knowland discusses how to best harness nostalgia in advertising, and how the Halford's ad, `The Trip', has inspired her husband to go camping (and drag her with him).
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Diamond Jubilee: Attitudes Towards The Monarchy
To coincide with the Diamond Jubilee we have brought together our latest research and analysis, including all the polls we've carried out on the Royal Family and the Monarchy.
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What The Royal Polling Numbers Reveal About The Monarchy and the People
If we're measuring success in terms of opinion poll findings, there can be little doubt that The Palace goes into this weekend's Jubilee celebrations in rude health says Simon Atkinson.
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Understanding Society - May 2012
In our latest edition of Understanding Society, we bring together expert economic commentary and the latest on public confidence in the economy.
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The search for white space
How do we understand the world of evolving psychological needs, asks William Landell Mills of Ipsos Marketing in Brand Republic.
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Ben Page and the subtle art of reading public opinion
Ipsos CEO, Ben Page discusses the relationship between politicians and the people in an interview with Politics.co.uk.
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Shouting loud in a hoarse category
Throat lozenges have been traditional for far too long, and Japanese brand E-ma has the answer, writes Jon Weeks, Director, Ipsos Marketing
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Making the most of Euro 2012 sponsorship
With all the buzz around the London Olympics it's important not to forget about the opportunities around Euro 2012, writes Jamie Robertson in Brand Republic.
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Labour's long and winding road to power
Gideon Skinner and James Stannard discuss the recent drop in the government's approval ratings in their new piece for Politics.co.uk