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One-size definitely does not fit all

One-size definitely does not fit all

Brands need to understand the needs of consumers as individuals to beat the competition, writes Joe Marshall, Senior Director, Ipsos Marketing in Marketing magazine.

1 June 2012

More insights about Public Sector

What the UK thinks about AI
The latest wave of our research exploring UK attitudes to AI considers how to build trust in AI given public concerns about risks to the economy and society.
23 September 2025
Big decline in belief public services are listening, as Reform UK becomes magnet for those who feel powerless, study finds
The share of Britons who believe most public services are ready to listen to complaints has halved over the past 23 years, falling from 49% in 2002 to just 26% today, according to new research that reveals widespread feelings of powerlessness across the country – and among Reform UK supporters in particular.
16 September 2025

New Services

Identifying and Overcoming Commercial Data Challenges with Ipsos Data Labs
Join us on 12 February for an exclusive breakfast event where we'll be bringing together experts in the industry to discuss the data and analytics challenges, and potential solutions, that organisations are facing today.
23 December 2024