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A to Z of Qualitative Methods and Techniques
Ipsos's qualitative team bring people and policymakers together, giving you insights which spring from a real understanding of people's lived experience. Our creative research helps drive the social and policy agenda and enables our clients to make better decisions.
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Day of Discovery
A new method combining back-to-back group discussions and depth interviews in one day, one location.
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Qualitative Research and Web 2.0
Create more ways to engage with participants, using blogging, apps, and project websites. These tools add more value to face-to-face research - at low cost.
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Understanding Society December 2012
This issue of Understanding Society brings together experts from across the Ipsos Social Research Institute to consider the period of extraordinary change many nations have witnessed over the last few years, since the 2007/8 global economic crisis.
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21st Century Welfare
This report, bringing together Ipsos's latest research, examines the giant evils as conceived by Beveridge, places them in the context of today's society and explores how they are experienced.
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How voters will respond to the autumn statement
Ben Marshall and Tom Mludzinski analyse the Autumn Statement and public opinion around the Chancellor's key announcements.
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Business leaders fear impact of independence
The majority of business leaders believe that independence would have a negative impact on both their own business and the wider business community in Scotland.
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Whatever happened to `Corporate Social Responsibility'?
Robert Cumming asks whether Corporate Social Responsibility was just a fad or has been absorbed into everyday culture?
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The Monarchy
To mark the Queen becoming our longest-reigning Monarch, here is Dr. Roger Mortimore's article from our 2012 almanac with an update from Gideon Skinner.
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A complete dissolution of confidence: how it's not just Britain's banks that are no longer considered trustworthy
Now it is not just bankers that the public mistrust: Chris O'Brien of Ipsos Loyalty on how the influential are viewed with suspicion by the public.