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If everyone else is going mobile, should you?
In Campaign, Tara Beard-Knowland of Ipsos ASI writes that while its is arguable whether mobile is a bandwagon to jump on, it is effective if you have a clear goal and target audience.
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The NHS reforms could be the coalition's poll tax - but may well not be
We will know by 2015 whether the public's NHS experiences mean Andrew Lansley has pulled off this massive gamble, says Ipsos CEO, Ben Page.
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The Flow of the Online Radio Stream
Radio expert Andy Haylett tells us why he thinks the real driver of growth for digital radio going forward is online.
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Post-budget blues - explaining the "omnishambles"
Gideon Skinner discusses the effect the 'omni-shambles' is having on the coalition's poll ratings.
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Mediawatch - Some amazing manifestos for local elections...
We are now just a week away from the local elections so what do their election broadcasts, out a few days ago, tell us? Ben Page writes in Local Government Chronicle.
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Cameron and Osborne's Double Dip in the Polls
Bobby Duffy MD, Social Research Institute discusses in the Huffington Post the recent decline of David Cameron and George Osborne's poll ratings.
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Halifax Housing Market Confidence Tracker
The latest Housing Market Consumer Confidence survey by Ipsos for Halifax has found an upswing in expectations that UK property prices will be higher in 12 months time.
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Event-led marketing - what are the opportunities?
In Campaign magazine, Tara Beard-Knowland of Ipsos ASI says that while associating your advertising with an event - your own, someone else's or invented - can work, good advertising works regardless of what mechanism it's using.
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Concern about unemployment - are we just getting warmed up?
While unemployment itself seems to have stopped rising, polling shows that the public's level of concern about it just keeps rising says Jerry Latter in Total Politics.
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The beating heart is a ticking timebomb
In Marketing magazine, Jonathan Weeks of Ipsos Marketing looks at the contradictions consumers face in pursuit of a healthy lifestyle.