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A Guide to getting the best out of your Segmentation Analyses
A good segmentation study identifies and profiles promising target markets so that you can reach them with optimal marketing mixes.
The purpose of this paper is to provide a step-by-step guide to best practice in developing meaningful and relevant segmentation solutions. -
Crossing the Digital Radio Divide
John Carroll, Senior Director at Ipsos MediaCT, provides a status report on radio's progress towards a digital Britain.
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Do They Know It's Christmas? DAB radio listeners do.
The 'Christmas Effect' - the number of DAB radios bought over the festive period is indicated in the first quarter of RAJAR data each year. Quarter 1 2011 is no exception, in fact there has been a larger increase this year than in the last few Christmases.
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The Bigger and Older Nation
It has been well reported that we are getting older as a nation. Is the media industry taking heed?
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Scots feeling more confident about economic prospects
With the Holyrood election only a week away, we assess the public mood and whether there are signs that consumer spending points the way to economic recovery.
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Ipsos OTX MediaCT nominated for MRC Award
Ipsos OTX MediaCT has been nominated as a finalist for the prestigious Market Research Conference (MRC) award for its Appcast project work with Lumi Mobile.
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Social listening gets the corporate thumbs up - social engagement is a bit trickier
The last year has seen a vast increase in the value placed on social media by some of Europe's biggest brands according to new Ipsos research released today.
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It's time for the financial services industry to listen to consumers
By not engaging with a growing, and increasingly savvy online population, financial brands are risking missing out on an important source of insight. In our latest publication, Ipsos examines the impact of social media on the financial services industry.
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Public Confidence in the Economy - February 2011
On the eve of the UK budget and 6 weeks out from the Holyrood elections, latest data from Ipsos Scotland reveals that economic confidence remains low, although levels of optimism in the Scottish economy are marginally improved from November 2010.