Ipsos OTX MediaCT nominated for MRC Award
Ipsos OTX MediaCT has been nominated as a finalist for the prestigious Mobile Research Conference (MRC) award for its Appcast project work with Lumi Mobile. The nomination comes after Ipsos and Lumi conducted experimental research live during the Oscar telecast using downloaded mobile apps to get a peek at how viewers were reacting to the show. Using a combination of chat, polls, trivia and open-ended questions, a panel of over 100 viewers created an extended virtual Oscar viewing party that offered unique insight into how the different show elements - including the promos for upcoming ABC series - were being received.
Andrew Leary from Ipsos OTX MediaCT said:
“The key goal of the Appcast project was to develop a research method that supplies clients with rich research insight and increases participants’ enjoyment of the experience. To take full advantage of the mobile phone as a research device but make it interesting and fun and leaving consumers wanting more.”
The MRC Awards, introduced as part of the third annual Mobile Research Conference, aim to encourage and recognise innovation in conducting market research through mobile devices. The award winner will be announced at the drinks reception at the close of day one of the MRC Conference in London on 18th April.
About Ipsos
Ipsos OTX MediaCT (Media, Content & Technology) offers a complete view of today’s complex and evolving media ecosystem. Working with media owners, content providers, agencies, technology and telecoms companies, Ipsos offers a wide range of research solutions to better understand the connections between consumers, content, channels and brands – as well as the role played by technology in facilitating and encouraging these connections. Alongside Media, Content & Technology, Ipsos also has specialist practices in Advertising, Loyalty/CRM, Marketing and Public Opinion research. Ipsos has offices in 67 countries, generating revenues of 943 million Euros in 2009. For more information, please contact +1 212 524 8270.
About Lumi Mobile
Lumi Mobile is a market leader in real-time audience engagement technology. Founded in Finland with offices in London, New York and Tallinn, Estonia, Lumi Mobile enables media, market researchers and brands to engage consumers across all mobile device types. Lumi’s real-time participation platform links mobile users instantly with each other and with its clients, delivering games, polls, live event services, social networking and more.
