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The snow helps boost local radio listening
RAJAR figures for Q4 2010 indicate an increase in radio listeners, however each one listens for shorter periods.
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Store Bells Ring
Purse strings seem likely to loosen slightly this Christmas despite continued worry about the economy, the looming increases in VAT and other austerity measures, according to the latest research from Ipsos ASI
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TV on alternative platforms
The technological advances of recent years have brought about significant changes in how we can choose to access video content. They have given us the ability to timeshift and create our own viewing libraries, to choose between downloads and live streaming online, and to access on-demand programming both online and through the TV set.
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Business leaders show overwhelming support for the Coalition and cuts
Ipsos's Captains of Industry survey shows a massive 89 per cent of UK business leaders agree that the government's policies will improve the state of the British Economy.
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Ipsos Business Review of the Year - Green Shoots or False Dawn?
Our End of Year Business Review looks back at a mixed year for businesses, and explores the trends businesses should look out for in 2011.
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Going Mobile in Media Research
The time is now right for mobile research because improved coverage and penetration of mobile phones enables us to access more research participants.
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MediaCT Light Bites: Radio listening is increasingly mobile
Charles Lawrie of Ipsos MediaCT, gives us a flavour of the latest set of RAJAR radio listening survey results.
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Ipsos Retail Flyer
The impact of the economic downturn upon consumers has increased the importance for retailers to achieve competitive advantage through insight across their business
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MediaCT Light Bites: Christmas is coming - will Santa bring you a DAB radio?
John Carroll, Senior Director at Ipsos MediaCT, reviews the industry tensions over the promotion of DAB radio.
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Ipsos Health Division - Thought-Leadership Media Pack
It is the role of Business Intelligence to help Pharma continue to grow in these turbulent times. At Ipsos Health, we differentiate ourselves on our `thought-leadership' and ability to provide pharma with a more holistic understanding of the critical issues impacting on the global healthcare sector, both through the market research we undertake and our presence within public and private sector debate.