Store Bells Ring

Purse strings seem likely to loosen slightly this Christmas despite continued worry about the economy, the looming increases in VAT and other austerity measures, according to the latest research from Ipsos ASI

As our yearly scramble for the perfect presents intensifies and retailers vie for our attention, one thing is clear. Britain is more in the mood to celebrate compared to the end of 2009, when economic optimism was at a low point.

Purse strings seem likely to loosen slightly this Christmas despite continued worry about the economy, the looming increases in VAT and other austerity measures.

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