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The Perfect Storm
Tara Beard-Knowland of Ipsos ASI says in Campaign magazine that the British Heart Foundation's 'Stayin Alive' ad combines of lots of different elements that makes an ad oh so effective.
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UK business leaders pessimistic on economy
The majority of top British business leaders are pessimistic about the future of the country's economy, according to Ipsos's Captains of Industry survey.
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Make sustainability the icing on your products' cake
With the likes of Unilever and P&G putting sustainability at the heart of what they do, brands have to start planning for the future now, write Jonathan Weeks and Laura Furniss in Brand Republic.
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Eurozone biggest issue facing Britain say UK's business leaders
The Eurozone is the biggest issue facing Britain today according to the 2011 Captains of Industry Survey carried out by Ipsos.
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Captains of Industry Survey
The Eurozone is the biggest issue facing Britain today according to the 2011 Captains of Industry Survey carried out by Ipsos.
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Learning from our failures
New product launches often fail and it can sometimes be difficult identifying why, writes Doug Findlay, director at Ipsos Marketing in Brand Republic.
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Britain ends the year as one of the most economically pessimistic nations
Just one in ten Britons (9%) expect their local economy to improve in the next six months, half the level seen in America.
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Do loyalty schemes invade privacy?
With new technologies meaning that loyalty schemes can be embedded further and further into our lives, how far is too far? Fiona Moss comments in iMedia.
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Why seasonal advertising this year just doesn't have that X-Mas factor
In Campaign magazine, Deborah McCrudden, COO of Ipsos ASI looks at the hits and misses of this year's Christmas ads.
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Smell-o-vision: Why perfume ads stink
Fine fragrance ads have few fans, even among the target audience. In Campaign magazine, Tara Beard-Knowland of Ipsos ASI ponders why this might be.