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Half of Brits say they will listen to their friends and family when deciding who to vote for at the next General Election
New Ipsos polling Ipsos explores how Britons follow stories about politics and current affairs, and who they will listen to most when it comes to deciding how to vote.
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Dissatisfaction with government on immigration at highest level since 2015
69% of the public say they are dissatisfied and just 9% satisfied with the way government is dealing with immigration according to the latest round of our immigration tracker with British Future.
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Trends - Political Parties
Long term UK political trends from Ipsos opinion polls about perceptions of the main UK political parties.
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Latest UK Opinion Polls: Government approval recent changes
Ipsos publishes the latest results of UK opinion polls and voting intention - updated 7 March 2024.
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Public Affairs International Women's Day Project Showcase
Public Affairs mark International Women's Day with 6 interviews on 6 key projects that have a gender element.
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Nearly 1 in 2 Britons (47%) say women’s equality has gone far enough
Ipsos’ annual International Women’s Day finds 60% of Gen Z men across 31 countries think women’s equality discriminates against men.
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Starmer seen as more ‘in touch’ with ordinary people than Sunak and more likely to understand problems facing Britain
The Ipsos Political Pulse explores how the public view Prime Minister Rishi Sunak and Keir Starmer as well as other leading politicians and political parties
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The death of the Business Card?
The custom of giving business cards could be on the way out according to this Ipsos Omnibus poll
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7 in 10 Britons hold unfavourable opinion of Donald Trump
20% are favourable towards current US President Joe Biden, with 43% unfavourable according to new Ipsos polling
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Masculinity and women’s equality: study finds emerging gender divide in young people’s attitudes
Views of men and women often differ more within younger - rather than older - generations according to new research from Ipsos and King's College London.