UK Opinion Polls
Voting Intention
The latest voting Intention polls and historic polling trends data from Ipsos
Ipsos MRP
Ipsos publishes its first MRP (multi-level regression and post stratification) model of the 2024 General Election.
Trends
Ipsos provides the most long-term and comprehensive set of political polling and social research trends and survey data of all UK polling companies.
Trends - Policies and Issues
Key long term political polling trends from Ipsos, including which political party has the best policies on key issues and which political party you trust most on key issues.
Trends - Political Leaders
Latest Ipsos public opinion polls showing long-term political trends for the leaders of the main UK political parties.
Trends - Political Parties
Long term UK political trends from Ipsos opinion polls about perceptions of the main UK political parties.
Scotland Trends
Scotland Polls and Trends: Ipsos polls on Scottish voting intention, attitudes towards parties and leaders, the issues that face Scotland and Scottish Independence.
US Trends
Explore Ipsos trends British perceptions of US President Donald Trump and the key policies of his administration.
Society Trends
Ipsos’ long-running research into the public’s views on major societal topics. From shifting opinions on the state of the nation to the evolving role of the royal family, we track how attitudes have changed over time, offering valuable insights into the forces shaping the UK today.
State of the Nation
Ipsos takes the nation's pulse with polling trends on the public's economic optimism (or pessimism), the direction of the country, the impact of Brexit and the most important issues facing Britain.
Trends - Royals
Explore how public opinion towards the British monarchy has evolved over time. This section presents long-term trends in attitudes towards the institution itself, alongside favourability ratings of key members of the Royal Family.
Trends - Economy
Explore Ipsos trends on the state of the British economy. This section presents our Economic Optimism Index, as well as overall perceptions of the economy and Chancellor of the Exchequer.
General Election 2024
Our polling and research during the 2024 General Election.
Ipsos MRP
Ipsos publishes its first MRP (multi-level regression and post stratification) model of the 2024 General Election.
How Britain voted in the 2024 election
As we have done for every general election since 1979, Ipsos has produced estimates of how the voters voted in the 2024 general election.
The People Behind the Polls
The People Behind the Polls - a series of video diaries and election debate reactions from members of the public during the 2024 General Election.
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