Latest UK Opinion Polls: Government approval recent changes

Ipsos publishes the latest results of UK opinion polls and voting intention - updated 7 March 2024.

Updated on 7 March  2024 at 17:40.

Voting Intention | Optimism on the UK economy | Rishi Sunak favourability rating | Satisfaction with leaders and the Government | Favourability towards UK political parties | GB: Right direction or wrong direction? | Impact of Brexit | Issues of concern to Britons | Britons' 2024 predictions for politics | Recent research and polls

February 2024 UK Voting Intention (change since January 2024)

Labour 47% (-2 pts), Conservatives 20% (-7), Liberal Democrats 9% (+2), Green 8% (+1), Reform UK 8% (+4), Other 7% (+2).

Our latest Political Monitor release of 4 March 2024 shows Labour leading on the economy and public services while the Conservative vote share falls to a record low of 20%.

How would you vote if there were an election tomorrow?

Ipsos Chart: UK Headline voting intention February 2024: Labour 49% Conservatives 20% Lib Dems 9% Green 8% Other 15%Ipsos Chart: UK Headline voting intention since the 2015 General Election: Labour 47% Conservative 20% - February 2024Ipsos Chart: UK Headline voting intention February 2004 – February 2024: Labour 49% Conservatives 20% Lib Dems 9% Green 8% Reform UK 8%

Optimism on the UK economy

52% expect the economy to worsen in the next 12 months (a rise of 2 ppts since January 2024). 24% expect it to improve and 19% say it will stay the same ( drop of 2 ppts since January). 5% don’t know, leaving the February 2024 Ipsos Economic Optimism Index at -28. This measure was -56 in November 2022, just after Rishi Sunak took office.

Ipsos Chart: Ipsos Economic Optimism Index February 2024 - Do you think that the general economic condition of the country will improve, stay the same or get worse over the next 12 months? 52% Get Worse, 24% Improve, 19% Stay the same

Rishi Sunak and Keir Starmer approval ratings

Our latest Political Pulse release of 28 February 2024 shows that for Prime Minister Rishi Sunak, 20% are favourable towards him and 54% are unfavourable (Net -34). For Keir Starmer 30% are favourable and 41% are unfavourable (Net -11).

Ipsos Chart: Ipsos Chart: Favourability towards Prime Minister Rishi Sunak February 2024: To what extent, if at all, do you have a favourable or unfavourable opinion of the following politicians and political parties? Rishi Sunak 20% Favourable 54% Unfavourable Net favourability: -34 
Ipsos Chart: Ipsos Chart: Favourability towards Labour Leader Keir Starmer February 2024: To what extent, if at all, do you have a favourable or unfavourable opinion of the following politicians and political parties? Keir Starmer 30% Favourable 41% Unfavourable Net favourability: -11

Satisfaction with leaders and the Government

8 in 10 Britons (83%) are dissatisfied with the way the Government is running the country. Rishi Sunak's net satisfaction score is -54 (his score in January 2024 was -46) while Keir Starmer registers a net satisfaction rating of -26.

Ipsos Chart: Satisfaction with leaders and the Government February 2024: Rishi Sunak Net Satisfaction -54 Keir Starmer Net Satisfaction -26 The Government Net Satisfaction -73

Favourability towards the political parties

Our latest Political Pulse release of 28 February 2024 shows that 20% of Britons are favourable towards the Conservatives (54% unfavourable) while 37% are favourable towards the Labour party with 38% unfavourable.

Ipsos Chart: Favourability towards the Political Parties February 2024: To what extent, if at all, do you have a favourable or unfavourable opinion of the following politicians and political parties? % Favourable / % Unfavourable / Net Favourability Reform UK: 19% 42% -23 Conservative Party: 20% 54% -34 Lib Dems 20% 36% -16 Green Party: 26% 32% -6 Labour 37% 38% -1

Direction of Great Britain: Is Great Britain heading in the right direction or wrong direction?

Our latest Political Pulse release of 28 February 2024 shows that 65% of Britons believe that things in Great Britain are heading in the wrong direction and 15% believe things are going in the right direction. This is the 9th month in a row where around 6 in 10 have said things are moving in the wrong direction.

Ipsos Chart: Direction of the UK February 2024: Is the UK heading in the right direction or the wrong direction? Right Direction 15% Wrong Direction 65%

Impact of Brexit: The UK's decision to leave the European Union

Our latest Political Pulse release of 28 February 2024 shows that 52% think Brexit has had a negative impact on the country and 22% say a positive impact with 22% saying it has made no difference. 

Ipsos Chart: Impact of Brexit - the UK’s decision to leave the European Union February 2024: Positive Impact 22% No Difference 22% Negative Impact 52%

Issues Concerning Britons - Issues Index

The NHS (34%), the Economy (34%) and Inflation/prices (26%) are the top concerns for Britons while crime drops out of the top 10 list according to the February 2024 Ipsos Issues Index.

Ipsos Chart - UK Issues Index February 2024 - What do you see as the most/other important issues facing Britain today? NHS/Hospitals/Healthcare 34% Economy 29% Inflation/Prices 26% Immigration/immigrants 18% Poverty/Inequality 15% Pollution/Environment/Climate change 14% Lack of faith in politics/politicians/government 13% Housing 13% Defence/Foreign affairs/international terrorism 11% Education/Schools 11%

Britons' predictions for politics

When asked to look forward to what 2024 could bring, more than half of Britons (54%) think it likely that the Labour Party will win the next General Election with a clear majority.

Ipsos Chart: Britons' predictions for politics in 2024 (% Likely) Keir Starmer will still be the leader of the Labour Party by the time the General Election is called 62% The Labour Party will win the next General Election with a clear majority 54% Rishi Sunak will still be the leader of the Conservative Party by the time the General Election is called 43% The Conservative party will win the next General Election m22%

Recent Ipsos research and polls

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