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Leadership Skills for a Sustainable Economy
New research on business people's views of the skills needed in the transition to a sustainable economy, conducted on behalf of Business in the Community and supported by EDF Energy.
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Ipsos Health Wins Prestigious Industry Award
The most prestigious industry award in pharmaceutical market research has been awarded to Ipsos Health at the European Pharmaceutical Market Research Conference for their presentation entitled "United Break Guitars: The Rise of the Pro-Sumer".
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Ipsos MediaCT: An iPad Revolution?
As a tidal wave of excitement and scepticism continues to build in anticipation of the iPad finally reaching UK shores, Ipsos MediaCT has investigated potential take-up among GB consumers, as well as how such technology can affect, benefit and potentially threaten traditional media consumption.
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Daily Mail Poll on Swearing on Television
79% of Britons now think that there is more swearing on television than there was 10 years ago, while only 3% believe there is less and 13% think that the level is about the same, according to an Ipsos poll for the Daily Mail.
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Top 10 Advertising Lessons Learned
An Ipsos ASI evaluation, which tracked thousands of advertising campaigns worldwide, now shows even researchers believe that creative is king.
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Ipsos Marketing - Global Consumer Views
Ipsos Marketing study: At least 80% of global consumers indicated that store brands are the same as or better than national brands on many dimensions.
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Engaging Audiences
Ipsos MediaCT has worked towards developing their own approach to understanding how consumers engage with media brands.
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The Touchdowns and Fumbles of the 2010 Super Bowl Ads
Big sporting events represent an incredible opportunity for advertisers to promote and build their brands. With this February's Super Bowl now on the books, which ads were winners, which ads failed to score and what are the lessons for advertisers?
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General public attitudes towards a Financial Transactions Tax
This survey explored attitudes towards a Financial Transactions Tax amongst the general public of Great Britain.