Top 10 Advertising Lessons Learned

An Ipsos ASI evaluation, which tracked thousands of advertising campaigns worldwide, now shows even researchers believe that creative is king.

4 June 2010

Consumers
Consumption
Advertising

Extol the virtues of research to a creative and you’re likely to get a swift slap. However, an Ipsos ASI evaluation, which tracked thousands of advertising campaigns worldwide, now shows even researchers believe that creative is king. Deborah McCrudden reveals her Top Ten Tips.

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