The Touchdowns and Fumbles of the 2010 Super Bowl Ads
Big sporting events represent an incredible opportunity for advertisers to promote and build their brands. With this February's Super Bowl now on the books, which ads were winners, which ads failed to score and what are the lessons for advertisers?
Big events, and big sporting events in particular, represent an incredible opportunity for advertisers to promote and build their brands. Baseball's World Series, football's World Cup, the Olympic Games - all attract large television audiences and generate a great deal of discussion in living rooms, in office hallways, and on the Internet.
With this year's Super Bowl now on the books, which ads were winners, which ads failed to score and what are the lessons for advertisers?
Ipsos ASI took a look at some of the most buzzed about Super Bowl ads to get deeper insights into how they worked. And we noted three crucial lessons that made the difference for many of this year's ads.
