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Economic optimism falls when Scots consider independence
The prospect of Scotland becoming an independent country leaves the public feeling less optimistic about their personal financial situation and about economic conditions in Scotland, according to our latest poll in the Times.
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Two in five Britons don't know when St. George's Day is
A new Ipsos poll for Channel 4 explores attitudes towards immigration, barriers to being British and test the public with a mock citizenship test
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Acceptable Behaviour?
How governments try to shape the behaviours of their citizens is something that has been much discussed over the past few years. Our report, with a foreword from David Halpern, Director of the Behavioural Insights Team at the Cabinet Office, brings together our latest international research on this subject.
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More than a million
On behalf of Macmillan Cancer Support, Ipsos has conducted a survey of people in the UK who look after someone with cancer.
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Satisfaction with First Minister slips though the SNP remains dominant
As the debate on the independence referendum intensifies, our latest poll reveals a fall in satisfaction with the First Minister although the SNP lead over Labour continues to grow.
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4 in 10 Scots back independence
In the first significant test of public opinion using the Scottish Government's proposed referendum question, four in ten Scots agree that Scotland should be an independent country.
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Four in ten Scots back independence
In the first significant test of public opinion using the Scottish Government's proposed referendum question, four in ten Scots agree that Scotland should be an independent country.
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CSR in a social media driven world
Jonathan Weeks in Marketing draws a distinction between how consumers are protected on social media networks and by market research agencies.
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Protecting audiences in a converged world
Ofcom commissioned Ipsos to conduct new audience research to understand attitudes towards content regulation; and how far, and in what ways, the public expects it should be protected in a world where content can be accessed in such a broad range of ways.
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London 2012 - ignoring the guerrilla in the room
A guerilla marketing campaign could be a success at the London 2012 Olympic Games, but make sure you've read all the rules, writes Jonathan Weeks of Ipsos Marketing in Brand Republic.