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Reaching the Business Elite
It is vital for marketers and media planners to understand how the Business Elite can be effectively reached. The BE surveys exist to help them do that.
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SME attitudes towards a Financial Transactions Tax
This survey explored attitudes towards a Financial Transactions Tax amongst directors of Small and Medium Enterprises (SMEs).
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The Future of Radio - An Industry View
Ipsos MediaCT designed and conducted a bespoke survey among a select group of leaders and opinion formers in the UK radio industry to gauge their reactions to the Digital Britain report and to find out where they see the future of radio going.
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Ipsos MediaCT Launches Electronic Radio Meter
Ipsos MediaCT is beginning a major field test of its revolutionary mobile radio audience measurement system.
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Moving Mobile Internet into the Mainstream
Over the past 10 years, the mobile internet has promised much but for many mobile consumers has failed to deliver anything close to fixed (i.e. via PC/laptop) web experience.
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Customers Take the Positive Path
Despite months of recession and unemployment, many feel that the worst is over - but remember consumers still insist on a fair deal, writes Fiona Moss
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Are You Using Yesterday's Forecasting Tools for Today's Innovations?
The innovation process has changed dramatically over the
last several years and yet the primary forecasting tools
available to Marketers are basically the same as those used
in the 1970s. -
People slowly embracing shopping bag schemes
Retailers are improving the public's attitudes towards the reduction of free plastic bags, but need to shatter shoppers' misconceptions of their motives
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Pensions Research 'One Month Countdown'
Ipsos, on behalf of the Department for Work and Pensions, conducted research to ascertain the views of those approaching retirement, or already retired, in terms of the perceived optimum time to retire, awareness of the benefits available and attitudes to retirement.
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The Future of Radio
In June 2009, the UK Government published its Digital Britain Report, which
lays out the requirements for a country living and working in the digital age.
Specifically for radio, this means the migration from analogue to digital
broadcasting. In this context, Ipsos MediaCT looked at the implications of
the Government's forecasts and the barriers to be overcome to ensure
success.