Reaching the Business Elite

It is vital for marketers and media planners to understand how the Business Elite can be effectively reached. The BE surveys exist to help them do that.

160

What we find when we compare the Business Elite group to the broader affluent population is that, while the latter group is clearly an important audience for a wide range of products and services, the Business Elite is of pivotal importance to certain industries - including airlines, hotels, luxury cars, premium banking services and corporate purchasing.