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Want to cut public spending? Spend more on advertising!
"Want to cut public spending? Spend more on advertising!" presents how governmental communication campaigns in the UK proved more cost-effective than getting regulations tougher.
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Business Elite consuming more new media, but traditional media holding firm for now
Europe's senior business people are changing the way they consume media, new research from Ipsos MediaCT has found. But despite being early adopters of new technology, they still rely on traditional media for news and information.
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Ben Page Appointed Chief Executive of Ipsos
Ben Page, leader of Ipsos's public sector practice, will be the next chief executive of Ipsos in the UK and Ireland, Ipsos Group SA announced today.
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Pirates are prime prospects for music and video
The people who download and share music and video illegally are amongst the most avid buyers of legal music and video - on and off-line a new study has found. The research was carried out on-line amongst 6,500 respondents in 12 countries.
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Awareness of energy efficiency in Scotland
Consumer Focus Scotland commissioned Ipsos Scotland to undertake qualitative research into awareness and views of energy efficiency measures.
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Thoughtpiece - Music Videos in the News
Looking at music videos and the Internet, how significant for the UK music industry is the story that YouTube blocked premium music videos from its UK users?
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State of the Economy - Trends
Q How would you describe the current state of the British economy?
Q And what state do you think the British economy will be in, in 5 years' time? -
Market Access Article
Understanding market access means considering the interaction and 'balance of influence' of each stakeholder group to identify and address the opportunities and risks.
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Standard of Living - Trends
Q The things people can buy and do -- their housing, furniture, food, cars, recreation and travel -- make up their standard of living. How satisfied or dissatisfied do you feel about your standard of living at present?
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Marketing your way through an economic downturn
"Marketing Your Way Through An Economic Downturn" builds upon IPSOS global research findings to give advertisers recommendations about to how emerge from the crisis in a positive situation.