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Index Design: The Pursuit of (Consumer) Happiness
Our latest thought piece, Index Design: The Pursuit of (Consumer) Happiness, investigates how index design can allow you to better understand the KPIs that matter to your business.
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Data Massaging: the benefits of a good massage
2018 has arrived and with it a mine of data waiting for some attention!
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"So, it’s okay to share my financial data now?"
Open Banking has the potential to revolutionise the financial services industry by giving customers more control of their personal data. Here, Research Director Celine Ledbury examines how banks will need to communicate its worth to their customers – and to trust in its security.
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Linkage Analysis: Data's Hidden Stories
In the age of big data there never seems to be a shortage of stats and figures. Linkage analysis combines survey data with a client’s in-house statistics to create richer insights.
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Ipsos Research Highlights - September 2017
Ipsos's Research Highlights for September 2017 includes Brexit as the biggest issue facing Britain, an improvement in Jeremy Corbyn's ratings and Ipsos Lates.
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Patient-Centricity: Decoding The Buzzword
No matter how you slice it, pharmaceutical companies across the industry are scrambling to be perceived as putting the patient first. But who is making good on this? What more needs to be done?
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Diversity matters (and inclusion does, too)
In our latest blog, Jordana Moser, Senior Research Executive at Ipsos LEAD, discusses how diversity and inclusion affects employee engagement.
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A crisis of trust?
Trust in scientific information and how the major pharmaceutical companies compare with the NHS.
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Attitudes to spirituality among engineering, technical and medical professionals
Online survey into perceptions of spirituality among science, engineering, technical and medical professionals in the UK, Germany and France.
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Defining a Data Scientist
A data scientist is the adult version of the kid who can’t stop asking “why?” They’re the kind of person who goes into an ice cream shop and gets five different scoops on their cone because they really need to know what each one tastes like…