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Next Episode: the opportunity for podcasts
Our latest thought piece, Next Episode: The Opportunity for Podcasts, explores the opportunities for podcasts in a rapidly changing media environment.
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Ipsos named as UKOM research supplier from 2021
Online audience measurement body UKOM (UK Online Measurement Ltd.) has appointed Ipsos as the new supplier of the UK industry standard for online audience measurement from January 2021.
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A fashionable subject: how far will UK consumers go to tackle the true cost of cheap and fast fashion?
As we head into the 2019 Black Friday weekend, Joe Wheeler reflects on the darker side of "fast fashion" and how transparency is needed for consumers to make sustainable, ethical choices.
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Spill the Tea: Learnings from the Queens on Inclusivity
This is the latest instalment of a series examining the relevance of key pillars of popular culture, from our dedicated team of qualitative media, technology, and cultural experts.
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How To Fight Back: Nurture Your Brand's Mental Network
Discover how long term brand building supported by strong creative and great customer service can cause your brand to be thought of at the moments that matter.
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Research on the labelling of Influencer Advertising
The Advertising Standards Authority (ASA) commissioned Ipsos to research people’s comprehension of influencer advertising and how they identify influencer advertising vs. organic (i.e. ‘normal’) posts.
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Almost 2 in 3 GB adults feel concerned about their online privacy
Ipsos' Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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Ipsos Update - September 2019
Our monthly round-up of research and thinking from Ipsos around the world.
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The impact of declining trust in the media
Conventional wisdom suggests that global levels of trust in traditional media have declined over the last five years. Is this true and, if so, what does it mean for corporate communicators?
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A New Type of Data: why video research has ballooned
Video isn't just a great tool for qualitative learning, it can provide a rich source of quantitative data, too. It can get us closer to real, detailed, consumer-led insights. If we can learn better and deeper from video, shouldn’t we have it at the centre of more of our consumer research?