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What Does The Election Tell Us About Consumers?
The British General Election of 2001 surprised few in its outcome, but almost everybody was surprised by the scale of the fall in turnout. While this is primarily of concern to those in the political world, it may also have wider lessons for companies in general as case study in apparent failure in marketing. In a paper delivered at the Research Show on 2 October 2001, Jessica Elgood and Roger Mortimore of MORI's Political Research team drew on a wide range of polling data surrounding the election to draw lessons from the election. Most of the data is set out, and discussed in detail, in Sir Robert Worcester and Roger Mortimore's newly published book on the election, Explaining Labour's Second Landslide (Politico's Publishing, 2001).
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The Scots Are The 'Canniest' Savers
Merrill Lynch Investment Managers (MLIM) has today announced the results of a poll that shows the Scots are more likely to save for their retirement than their English counterparts.
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Big Five Lawyers Face Doubters Among European Council
The Big Five accountancy firms face a challenge to win top-level legal work from Europe's largest companies, according to a report by Legal Media Group and MORI.
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Young People Back Prince William for King
Survey of young people exploring attitudes towards the Monarchy
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Millionaire Goal For MBI Executives
A new report reveals the highs and lows of the Management Buy-In (MBI) process
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Millions Are Unaware Of Their Basic Rights Says Citizens Advice
Millions of people do not know the full extent of their employment, benefits and consumer rights according to a new National Association of Citizens Advice Bureaux (NACAB)/MORI survey launching in Advice Week September 3 -10 2001.
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'From Fun to Functionality - Britain's Attitude to Technology is Evolving'
Egg and MORI's 'Embracing Technology' Report
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Radio Times View of the Nation Television Survey
Survey of attitudes towards televion and viewing behaviour.
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Use of the Internet in the UK Election
Q1 Which of these, if any, do you personally use … ? and which others?
[By "PC" we mean a desktop, laptop or any other computer you may use; by "the internet" we mean using the internet/world wide web via any device] -
Britain's Change Of Heart On Profit
The latest edition of MORI's Corporate Image survey suggests public hostility towards profitability is waning and that two decades of animosity towards business success may be coming to an end.