Use of the Internet in the UK Election

Media & Entertainment

Q1 Which of these, if any, do you personally use … ? and which others? [By "PC" we mean a desktop, laptop or any other computer you may use; by "the internet" we mean using the internet/world wide web via any device]

 
  • Poll conducted by MORI on behalf of the Hansard Society
  • MORI interviewed 1,999 British adults aged 18+
  • Interviews were conducted face-to-face, in respondents' homes, in 194 sampling points across Great Britain.
  • Fieldwork took place between 21 - 26 June 2001
  • Results are based on all respondents unless otherwise stated.
  • Data are weighted to known population profile
  • An '*' indicates a finding of less than 0.5%, but greater than zero

Q1 Which of these, if any, do you personally use ... ? and which others? [By "PC" we mean a desktop, laptop or any other computer you may use; by "the internet" we mean using the internet/world wide web via any device]

160 %
Mobile phone 69
SMS text messaging on a mobile phone 32
PC - desktop or laptop or other computer at home 40
PC - desktop or laptop or other computer at work, place of study or elsewhere 25
Internet at home 33
Internet at work, place of study or elsewhere 19
E-mail 33
Interactive services through your Digital TV eg games, shopping, banking or e-mail 13
None of these 23
Don't know 0

Q2 Thinking about the recent General Election campaign, which, if any, of these things did you do during the campaign? [Base: All adults 18+ with access to the internet/e-mail (727)]

160 %
Sent/received emails about the election 5
Used email or websites to find out information about the election, parties or candidates 7
Visited a media website (e.g. BBC Online) and read about the election 11
Filled out a web-based survey or opinion poll 2
Participated in a live chat or web-based discussion forum about the election 0
Sent or received emails or visited websites with humour or games about candidates/the election 4
Donated money online to a party or candidate 0
Volunteered online to work for a party 1
Other 0
None of these 82
No opinion 1

Q3 And which of these things, if any, did you get information about, from the internet or email during the election campaign? [Base: All adults 18+ with access to the internet/e-mail (727)]

160 %
The parties' campaigns nationally 9
The policies of the parties 11
The candidates in your constituency 9
The local elections 5
How to vote tactically 3
Other 0
None of these 80
No opinion 1

Q4 How important overall were the internet and email in providing you with information that helped you to decide how to vote? [Base: All adults 18+ with access to the internet/e-mail (727)]

160 %
Very important 1
Fairly important 5
Not very important 11
Not at all important 66
No opinion 13
Don't know 3

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