Use of the Internet in the UK Election
- Poll conducted by MORI on behalf of the Hansard Society
- MORI interviewed 1,999 British adults aged 18+
- Interviews were conducted face-to-face, in respondents' homes, in 194 sampling points across Great Britain.
- Fieldwork took place between 21 - 26 June 2001
- Results are based on all respondents unless otherwise stated.
- Data are weighted to known population profile
- An '*' indicates a finding of less than 0.5%, but greater than zero
Q1 Which of these, if any, do you personally use ... ? and which others? [By "PC" we mean a desktop, laptop or any other computer you may use; by "the internet" we mean using the internet/world wide web via any device]
| 160 | % |
|---|---|
| Mobile phone | 69 |
| SMS text messaging on a mobile phone | 32 |
| PC - desktop or laptop or other computer at home | 40 |
| PC - desktop or laptop or other computer at work, place of study or elsewhere | 25 |
| Internet at home | 33 |
| Internet at work, place of study or elsewhere | 19 |
| 33 | |
| Interactive services through your Digital TV eg games, shopping, banking or e-mail | 13 |
| None of these | 23 |
| Don't know | 0 |
Q2 Thinking about the recent General Election campaign, which, if any, of these things did you do during the campaign? [Base: All adults 18+ with access to the internet/e-mail (727)]
| 160 | % |
|---|---|
| Sent/received emails about the election | 5 |
| Used email or websites to find out information about the election, parties or candidates | 7 |
| Visited a media website (e.g. BBC Online) and read about the election | 11 |
| Filled out a web-based survey or opinion poll | 2 |
| Participated in a live chat or web-based discussion forum about the election | 0 |
| Sent or received emails or visited websites with humour or games about candidates/the election | 4 |
| Donated money online to a party or candidate | 0 |
| Volunteered online to work for a party | 1 |
| Other | 0 |
| None of these | 82 |
| No opinion | 1 |
Q3 And which of these things, if any, did you get information about, from the internet or email during the election campaign? [Base: All adults 18+ with access to the internet/e-mail (727)]
| 160 | % |
|---|---|
| The parties' campaigns nationally | 9 |
| The policies of the parties | 11 |
| The candidates in your constituency | 9 |
| The local elections | 5 |
| How to vote tactically | 3 |
| Other | 0 |
| None of these | 80 |
| No opinion | 1 |
Q4 How important overall were the internet and email in providing you with information that helped you to decide how to vote? [Base: All adults 18+ with access to the internet/e-mail (727)]
| 160 | % |
|---|---|
| Very important | 1 |
| Fairly important | 5 |
| Not very important | 11 |
| Not at all important | 66 |
| No opinion | 13 |
| Don't know | 3 |
