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Active Lives Survey 2019/20: How do you run a school-based survey when children are not at school?
Dr. Margaret Blake looks at how conducting Active Lives Survey research among school pupils during the pandemic has encouraged innovation while gathering important evidence on the impact of the pandemic on children’s lives.
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Taking action on sustainability
Sustainability is not only a relevant topic today, it is the long-term viability of a business.
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The State of the State 2020-21
Government in the pandemic and beyond. This year's State of the State finds government and public services across the UK leading radical, exhaustive and dynamic responses to the coronavirus pandemic.
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DfE’s Children’s Social Care Innovation Programme
Two publications on support for care leavers from round two of the Department for Education’s Children’s Social Care Innovation Programme by Ipsos have been published.
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CBI/Ipsos survey: COVID-19 provides pathway to future of carbon reduction, flexible working & local shopping
Data released on first day of the 2020 CBI Annual Conference suggests majority of firms see response to COVID-19 as an opportunity to build back better
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Opinion Polls: A tour of the territory
Political opinion polls come under great scrutiny in the run-up to elections and their reputation can swing between criticism and praise in the wake of results. But, if you want to make some sense of the state of opinion at any moment in time, you absolutely need polls. This paper puts polling under the researcher’s spotlight.
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The Last of Us Pt. 2: The power of gaming storytelling
This is the latest instalment of a series examining the relevance of key pillars of popular culture, from our dedicated team of qualitative media, technology, and cultural experts.
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Towards innovation in online public deliberation
How do you harness the unique capacities of the online world for deliberation and dialogue? A new report from Ipsos shares findings from an expert workshop we conducted with Engage Britain.
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Pictures speak louder than words: Towards a new understanding of brand choice
Using metaphor elicitation to gain a truer consumer-centric measure of influence.
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Ipsos Update - October 2020
Our new brand growth story, the future of money, fractures in French society and a special on the US election all feature in our latest monthly round-up of research and thinking from Ipsos around the world.