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Crime/thriller books most popular among Scots
As the latest Book Week Scotland launches on 21 November, Ipsos Scotland's new poll for The Scottish Book Trust has revealed that crime/thriller books are the most popular among Scots.
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Ben Page made fellow of Academy of Social Sciences
Ben Page, Chief Executive of Ipsos, has been made a fellow of the Academy of Social Sciences.
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The Element of Surprise
GSK Consumer Healthcare's European Shopper Science Lab and its Research Advisory Board partnered with Ipsos and came up with a surprising thought.
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Attitudes to animal research in 2016
This Ipsos report presents the findings of a 2016 survey commissioned by the Office for Life Sciences to understand current public awareness of, and attitudes towards, the use of animals in research.
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Cheetahs, Chickens and Goldfish
Speed is good when it comes to customer service and beating competition. But it can sometimes be a mixed blessing, writes Andrew Green.
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Ipsos Views: Is the Behavioural Lens Out of Focus?
Using behavioural science to get closer to the consumer.
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The future of driving: Five ways connected cars will change your life
The Connected Car is set to revolutionise the automotive experience, according to a new industry report from global growth strategy consulting company Ipsos Business Consulting.
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High Definition Customers: A Powerful Segmentation
In this new thought piece, Leo Cremonezi explores how three types of advanced statistical analysis - Factor, Cluster and CHAID analysis - can help us unlock additional value from market segmentation
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Brexit and the UK pharma industry
Eleanor Biggs of Ipsos Healthcare asks what Brexit could mean for the UK pharmaceutical industry in PharmExec.com.