High Definition Customers: A Powerful Segmentation
In this new thought piece, Leo Cremonezi explores how three types of advanced statistical analysis - Factor, Cluster and CHAID analysis - can help us unlock additional value from market segmentation
Just like the best films, data can tell a story too - you just need to know where to look.
Leo Cremonezi explores how three types of advanced statistical analysis – Factor, Cluster and CHAID analysis – can help us unlock additional value from market segmentation.
By better understanding the variables in the survey and defining the segments they help us see our customers in high definition.
