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A study of the eating habits of children aged 16 to 18 months
Ipsos UK, on behalf of the Office for Health Improvement and Disparities, invited parents/caregivers of children aged 16 to 18 months to complete a survey about their child’s eating habits. The findings are helping to fill an evidence gap around the diet and nutrition of children of this age.
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One in five Britons would consider voting for a new left-wing party, rising to one in three young people and Labour voters
One in five (20%) British adults would consider voting for a new left-wing party founded by Jeremy Corbyn and Zarah Sultana. The party's appeal is strongest among young people, with one-third (33%) of 16-34s considering it, alongside a third of 2024 Labour voters (33%) and 43% of 2024 Green Party voters.
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Seven in ten football fans believe traditional supporters are being priced out of the game
Three quarters (76%) of those who have gone to a football match in the past year think there should be a cap on ticket prices.
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Britons back Online Safety Act’s age checks, but are sceptical of effectiveness and unwilling to share ID
Seven in ten (69%) support age verification checks on platforms that may host harmful content. However, just 19% say they would be willing to submit proof of age for dating apps, lowering to 14% for pornography websites.
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Help Shape the Future of Youth Funding in the UK
Join Important Research from the Department for Culture, Media & Sport (DCMS)
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We’re not prepared for hot weather say Brits, with only half saying they would comply with hosepipe bans
New polling suggests only half (49%) of Britons would abide by hosepipe bans in their area if there was a drought, dropping to 35% of 16 to 34 year olds.
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Ipsos @ Party Conferences 2025
From Brighton to Bournemouth, Liverpool to Manchester, Ipsos is on the road this autumn, bringing data-driven insights to the heart of UK politics. Join us at this year’s party conferences as our experts take the stage, share public opinion research, and connect with decision-makers shaping the next election.
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Boris Johnson slight favourite with public if Kemi Badenoch falters – but half say none of the above or don’t know
Among 2024 Conservative voters, Boris Johnson is the clear favourite to succeed Kemi Badenoch, with 24% choosing the former PM. However, 2024 Reform UK voters are split between Johnson and Robert Jenrick.
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A year on from Southport and subsequent riots, 8 in 10 continue to say Britain is divided
81% of Britons say society is divided, rising to 91% of those aged 55-75 and 90% of Reform UK voters.
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57% of Britons support national ID card scheme, but have significant concerns over data security and implementation
Over half (57%) of Britons support the introduction of national ID cards, with support highest among Conservative voters and those over 55. Convenience and preventing illegal immigration most popular reasons for support, while concerns around data privacy drive opposition.