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Online shopping driving change in travel behaviour
The RAC Foundation commissioned Ipsos to ask a nationally representative sample of adults about their shopping behaviour.
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Applied Thinking: Plunge
How to do VR well, in two steps. At what point is it right to take the bold move and plunge into the unknown, futuristic world of virtual reality? Liz Landy, CEO - Ipsos Connect UK, writes for Campaign
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Ipsos Update - October 2016
Welcome to the October 2016 edition of Ipsos Update, our monthly selection of research and thinking from Ipsos teams around the world.
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Does your brand tracking need a work out?
To measure effectiveness, you need to go beyond econometrics and focus on people, writes Caroline Walker, Managing Director, Ipsos Connect for the IPA.
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Ipsos shortlisted for the 2016 AQR Prosper Riley-Smith Qualitative Excellence Award
Ipsos are delighted to be shortlisted for the 2016 AQR Prosper Riley-Smith Qualitative Excellence Award.
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Ipsos Research Highlights - October 2016
Ipsos's Research Highlights for October 2016 includes the public divide between access to the single market and controlling immigration, as well as increasing pessimism over the economy.
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Nationwide explores consumer confidence following referendum
A new poll by Ipsos for Nationwide reveals that despite some economic concerns following the referendum, the majority (58%) of the public feel that their personal financial situation will be unchanged over the next six months.
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Feeding the Machines: A Prognosis for Programmatic
"Programmatic" media buying can be defined as the use of software programmes to buy advertising space.
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Raising Your Game
With good planning, implementation and evaluation, well executed Marketing Partnership activities are capable of achieving exceptional outcomes for brands and rights holders.
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The Poverty Premium in Scotland
Ipsos was commissioned by Citizens Advice Scotland (CAS) to conduct research on the `poverty premium' in Scotland.